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Acorn TV Sweepstakes
PROMOTION TITLE
The Best of Acorn TV Tour of England Sweepstakes
PROMOTION TYPE
Sweepstakes
SPONSOR
RLJ Entertainment
OVERVIEW
To tie-into their programming which features many popular British TV shows, RLJ Entertainment/Acorn TV ran a sweepstakes promotion where one lucky winner received a 7-day/6-night tour of England with stops at numerous sites familiar to fans of shows like Downton Abbey and Doc Martin. The promotion ran for just 11 days but generated almost 17,000 entries. In addition to valuable marketing data gleaned from the entries, the majority of entrants also opted-in to receive future marketing communications from the sponsor.
WINNER
Walker G
WINNER QUOTE
“It was a trip of a lifetime. Everything was first class. It was relaxing, informative, entertaining and exciting. Highly recommend.”
PRIZE
7-day/6-night tour of England to visit various TV sets of famous British TV shows. Prize included six (6) nights’ standard hotel accommodations (single room; double occupancy), motor coach transportation between Windsor, Bath, Cornwall, Sidmouth, Bristol, Oxfordshire and Dorchester while making stops at Windsor Castle, Highclere Castle or Bampton, Port Isaac, the Ashton Court Estate and the Greenway Estate, guided tours and admission fees for select TV set locations, and twelve (12) meals for winner and winner’s guest.
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