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Lee Kum Kee Sweepstakes

PROMOTION TITLE

Lee Kum Kee 130th Anniversary Sweepstakes

PROMOTION TYPE

Sweepstakes

SPONSOR

Lee Kum Kee

OVERVIEW

To celebrate Lee Kum Kee’s historic 130th anniversary, entrants were encouraged to enter online, via QR codes, Point-of-Sale, and during in-store sampling events. Supported by multiple channels in both Chinese and English languages.

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