Shopper Promotions Built Around the Purchase
Shopper marketing is most effective when the promotional experience connects directly to the product, purchase, or retail environment.
Promotion Activators supports a variety of shopper promotion mechanics that can be customized around your products, retailers, Customers, and campaign goals.
Purchase-to-Enter Sweepstakes
Give Customers an opportunity to enter a sweepstakes after purchasing a qualifying product. Programs can support national campaigns, specific retailers, product launches, seasonal promotions, or other purchase-driven initiatives.
Receipt Upload Promotions
Customers can upload a receipt or other proof of purchase as part of the promotional experience. Receipt-based promotions can be used to validate qualifying purchases before providing an entry, reward, or other campaign benefit.
UPC & Code-Based Promotions
Connect promotions to specific products using UPCs, unique codes, PINs, or promotional codes printed on packaging, receipts, or other materials.
Code-based programs can help brands control participation, connect engagement to a qualifying product, and create exclusive promotional experiences.
Instant Win With Purchase
Add immediate excitement to the shopper experience with an instant-win promotion tied to a purchase or qualifying action. Instant-win mechanics can also be combined with sweepstakes entries, digital rewards, coupons, or other incentives to encourage participation and repeat engagement.
Retailer & Co-Branded Promotions
Create promotions designed around a specific retailer, retail partner, or sales channel.
Promotion Activators can support co-branded programs that bring manufacturers and retailers together in a single promotional experience while supporting shared marketing and Customer engagement objectives.
Digital Coupons & Rewards
Extend the value of a shopper promotion with digital coupons, offers, gift cards, promotional codes, and other rewards that can encourage future purchases and continued Customer engagement.
Ready to Drive In-Store & Online Sales?
Connect with shoppers right at the point of purchase. Talk to our team to build a custom promotion tailored to your brand and retail partners.
Shopper Marketing Promotions in Action
Promotion Activators has helped leading brands create promotions that connect digital engagement with products, purchases, retail locations, and Customer experiences.
Coca-Cola: Online & In-Store Sweepstakes
Promotion Activators supported an online and in-store Coca-Cola sweepstakes designed to extend the promotional experience across retail and digital Customer touchpoints.
Scotties: In-Pack Instant Win Promotion
Scotties combined an in-pack promotion with online instant-win and sweepstakes experiences, giving Customers multiple ways to interact with the brand and promotion.
STP & Advance Auto Parts: Retail Sweepstakes
Promotion Activators supported a sweepstakes bringing together STP and Advance Auto Parts, demonstrating how promotional campaigns can support brand and retailer partnerships.
Connect In-Store and Digital Experiences
Shopper marketing no longer happens in a single channel. Customers may discover a product in-store, engage with a QR code on packaging, upload a receipt from their phone, participate through a promotional website, or interact with a campaign after an ecommerce purchase.
Promotion Activators can help connect these touchpoints into one promotional experience.
Campaigns can incorporate:
This flexibility allows brands to build shopper promotions around the way their Customers actually discover, purchase, and engage with products.
Shopper Marketing for Retail & CPG Brands
Promotion Activators can support shopper marketing programs across a wide range of industries and retail environments.
Programs Can Be Developed For
- Food & beverage brands
- Consumer packaged goods
- Health & beauty products
- Automotive products
- Home & household products
- Consumer electronics
- Grocery & convenience retail
- Mass merchants
- Specialty retailers
- Ecommerce brands
- Brand and retailer partnerships
Whether you're launching a new product, supporting a retail partner, increasing trial, encouraging purchase, or building stronger Customer relationships, the promotional mechanics can be tailored to your specific marketing objective.
Support Product Launches & Retail Campaigns
Shopper promotions can play an important role throughout the product and Customer lifecycle.
A new product launch might use a purchase-to-enter sweepstakes to generate awareness and trial. A seasonal retail campaign could combine an instant-win experience with a grand-prize drawing. An established brand might use digital rewards or loyalty mechanics to encourage repeat purchases.
Promotion Activators can help develop the promotional structure around objectives such as:
- Driving product trial
- Supporting new product launches
- Increasing retail sales
- Encouraging repeat purchases
- Building Customer loyalty
- Supporting retailer relationships
- Increasing promotional engagement
- Collecting zero- and first-party data
- Growing email and SMS databases
- Rewarding existing Customers
Capture Valuable Customer Data
Shopper promotions can generate valuable zero- and first-party data while giving Customers a reason to engage directly with your brand.
Campaign registration can capture information based on your marketing objectives and Customer permissions, helping you better understand who is participating and how Customers are interacting with the promotion.
That data can help support future marketing, personalization, loyalty initiatives, and Customer relationship-building beyond the initial campaign.
Measure Shopper Promotion Performance
Promotion Activators provides reporting and analytics to help you understand campaign participation and performance.
Track participation, engagement, and conversions in real time to show performance, highlight what resonates, and showcase campaign success.
Use dashboards and 24/7 analytics to visualize results, spot trends, and make faster, data-driven decisions.
Depending on the campaign, reporting can help brands understand participation by channel, timing, promotion mechanic, retailer, product, or other relevant campaign criteria.
Flexible Technology & Professional Services
Every shopper marketing campaign has different requirements.
Promotion Activators can provide the promotional technology for your program or support a more comprehensive campaign that includes professional services.
Depending on your needs, services can include:
- Promotion strategy and planning
- Campaign development
- Sweepstakes and contest administration
- Official rules coordination
- Receipt and purchase validation
- Winner selection and verification
- Prize fulfillment
- Customer support
- Reporting and analytics
We can work directly with brands and retailers or collaborate with agencies, creative teams, media partners, and other technology providers.
Build Your Next Shopper Marketing Promotion
Whether you're planning a national CPG promotion, retailer-specific sweepstakes, purchase-to-enter campaign, instant-win experience, or digital shopper activation, Promotion Activators can help you build and manage the program.
Tell us about your product, retail environment, promotion goals, timing, and desired Customer action. We'll help determine the right promotional mechanics and technology for your campaign.
Talk to a Promotion Expert